Are personalised children's books encouraging self-centredness and by-passing the development of empathy in favour of a me, me, me society?
Before I began this venture into personalised books, I did my research. It turns out that children are nine times more likely to engage in reading if their names are in the story. My passion is centred around learning through the imagination, great vocabulary and encouraging children to LOVE books and reading. Anything that supports that can only be a good thing. After all, everything imaginable is in books. Once children can read, they will discover the universe!
So many, especially disadvantaged children, leave primary school unable to read fluently or have any breadth of vocabulary. One study found that vocabulary development was enhanced when children read a story personalised with details of their own lives. But studies also emphasise that personalising a book is not enough. You can't just stick a picture of a child in a book and assume this will do anything for the child's reading ability or develop a future love of books. Thoughtfulness and content are also essential.
And this is exactly what we aim for in out latest release: Find My Name in the Alphabet Train. This keepsake is a more adventurous, imaginative, holistic way of teaching phonics and the alphabet. After all, learning (and teaching) should be fun for both parent (or grandparent) and child. What better way of beginning your child's reading journey?